Mobile application or app downloads is expected to hit close to 48 billion by 2015, this according to the recent study conducted by In-Stat, a technology research firm based in Scottsdale.
In a statement, Amy Cravens, Senior Analyst of In-Stat, said, “The prevalence of handset touchscreens is a significant development impacting the mobile applications market.”
The In-Stat study also shows that Apple and Android users are significantly more likely to download mobile applications.
Early this month, Apple announced that app downloads at the Apple App Store reached 15 billion. At the Apple App Store alone, there are more than 425,000 apps to choose from.
In hundreds of thousands of apps to choose from lies the challenge for businesses to get the attention of consumers.
In the article “Deciding Whether Your Business Needs a Mobile App” published in Inc.com, Lou Dubois wrote that in order to get the attention of consumers amidst the hundreds of thousands of apps around, your company app must:
Make life easier.
Make life cheaper.
Make life fun.
About the Author: Burlapp is a technology company that is focused on building mobile applications. If your company plans to integrate mobile technologies into your corporate strategies, contact Burlapp at its new website.