Mobile application or app downloads is expected to hit close to 48 billion by 2015, this according to the recent study conducted by In-Stat, a technology research firm based in Scottsdale.

In a statement, Amy Cravens, Senior Analyst of In-Stat, said, “The prevalence of handset touchscreens is a significant development impacting the mobile applications market.”

The In-Stat study also shows that Apple and Android users are significantly more likely to download mobile applications.

Early this month, Apple announced that app downloads at the Apple App Store reached 15 billion. At the Apple App Store alone, there are more than 425,000 apps to choose from.

In hundreds of thousands of apps to choose from lies the challenge for businesses to get the attention of consumers.

In the article “Deciding Whether Your Business Needs a Mobile App” published in Inc.com, Lou Dubois wrote that in order to get the attention of consumers amidst the hundreds of thousands of apps around, your company app must:

Make life easier.

Make life cheaper.

Make life fun.

About the Author: Burlapp is a technology company that is focused on building mobile applications. If your company plans to integrate mobile technologies into your corporate strategies, contact Burlapp at its new website.

“I’d say it’s critical for businesses to understand that mobile isn’t just a smaller version of the desktop,” Jason Spero, Google’s head of mobile for the Americas, has this to say about the mobile platform in an interview with Inman News.

Mobile, Spero said, is a different and brand-new platform that carries with it numerous potentials, possibilities, including some limitations.

The head of Google mobile for the Americas added, “Businesses need to better understand the unique attributes of mobile and determine their goals for it as well.”

Businesses must understand that mobile consumers are fundamentally different from the non-mobile consumers, Spero said. For instance, he said, mobile consumers are always on the move and always “looking to take action.” 

According New York-based AMI-Partners, 3.5 million U.S. small and medium businesses or SMBs are currently using smartphones and 700,000 are using tablet PCs.

In one year, AMI projected that the number of SMBs owning smartphones will increase by 40%; while tablet PCs will increase by 85%. This data, however, does not include the current generation of workers that never goes out with their mobile devices.

“The success of Apple’s iPhone, iPad and similar Android devices has spurred this charge, and the adoption en masse drives a larger demand for more specialized, business-focused mobile apps,” AMI said in a statement.

About the Author: Burlapp is a technology company that is focused on building mobile applications. If your company plans to integrate mobile technologies into your corporate strategies, contact Burlapp at its new website. 

Just a year ago, Morgan Stanley projected that in the next five years, mobile will be bigger than the desktop internet.

This mobile trend is mainly brought about by the rise of the smartphones. One of the impacts of the smartphone popularity is the growth of mobile applications or apps.

In the article “Wireless Mobile Strategy — Do You Have One? published in Technorati.com, Curt Finch wrote, “Smartphones are changing the way companies do business in a number of industries.”

With the growth of smartphones, Finch wrote that companies “have developed apps so that users can access their services easily and effectively on their smartphones.”

Mobile App Strategy

“The most important part of creating a mobile strategy for your business is knowing your audience,” Finch said.

In addition to knowing your audience, Gwynne Kostin, director of the General Services Administration’s Mobile Office of Citizen Services and Innovative Technologies, told Nextgov.com that the mobile app must be task-oriented.

Kostin said that “unlike some people who browse the Web, mobile app users, by and large, are looking to complete a task rather than to gather information and expect an app to help them get there.”

About the Author: Burlapp is a technology company that is focused on building mobile applications. If your company plans to integrate mobile technologies into your corporate strategies, contact Burlapp at its new website.