Newly released report of research firm Flurry shows that U.S. mobile application or app inventory is not only growing so fast, but is also poised to absorb the entire U.S. web display advertising by the end of 2011.

Sources: Flurry Analytics, eMarketer.com

The Flurry graph shows that the U.S mobile application inventory has risen enormously over the last year. In a statement, Flurry said: “With its growth trajectory, it will be able to absorb the entire U.S. online display ad spend by the end of the year.  Another way to look at this is that, in approximately two years, mobile app inventory is growing so aggressively that it could easily meet the demand of a mature, 15-year-old form of online advertising.”

The research firm sees four reasons why the mobile application market is growing so fast:

1.Smartphone Growth

More than a million smartphone devices are being activated every 24 hours.

2.Publisher growth

Apple App Store has more than 400,000 apps; while Android Market has more than 200,000 apps.

3.Session use growth

Smartphone users now spend more time using mobile apps than using the internet.

4. Publisher integration of ads

With a much developed screens, targeted users, and with the ever-growing popularity of mobile apps, more publishers are integrating advertisements into their mobile applications.

About the Author: Burlapp is a technology company that is focused on building mobile applications. If your company plans to integrate mobile technologies into your corporate strategies, contact Burlapp at its new website.

Smartphones are indeed very popular. Mobile applications or apps play a major role in the popularity of smartphones.

Not many years ago, enterprise mobility is limited to checking emails. Today, with the advances of modern computing power, wireless networks and a number of new mobile devices, enterprise mobility is not anymore limited to checking emails. Nowadays, enterprise mobility extends to any tasks conceivable. Tasks that can be done in the office or at home can now be done via smartphones.

While smartphone is the hardware that is instrumental in making any conceivable tasks possible, mobile applications are the softwares that made any conceivable tasks possible to be done on the smartphone.

According to the recently released Evans Data Corp.’s Mobile Development survey, 75 percent of the companies surveyed are building mobile applications to be used by in-house staff and consumers.

Beth Stackpole, pcadvisor.co.uk writer, calls the present demand of mobile apps as “gold rush for mobile apps”.

About the Author: Burlapp is a technology company that is focused on building mobile applications. If your company plans to integrate mobile technologies into your corporate strategies, contact Burlapp at its new website.

Whether you want to check your email, news, social networks, or the weather, you have the choice between using the mobile application or the mobile web version.

Between the mobile application and mobile web, which one most people prefer?

Based on the first-reported data from Nielsen Smartphone Analytics, most people prefer to use mobile applications or apps, that is, in terms of time spent.

Source: Nielsen

The recent Nielsen Smartphone Analytics report tracked and analyzed data from on-device meters installed on thousands of Android smartphones. 

The latest Nielsen Smartphone Analytics report showed that “the average Android consumer in the U.S. spends 56 minutes per day actively interacting with the web and apps on their phone.”

“Of that time, two-thirds is spent on mobile apps while one-third is spent on the mobile web,” Nielsen Smartphone Analytics report added.

Which one do you prefer? Mobile apps or mobile web?

About the Author: Burlapp is a technology company that is focused on building mobile applications. If your company plans to integrate mobile technologies into your corporate strategies, contact Burlapp at its new website.