Mobile app inventory poised to surpass internet display ads

Newly released report of research firm Flurry shows that U.S. mobile application or app inventory is not only growing so fast, but is also poised to absorb the entire U.S. web display advertising by the end of 2011.

Sources: Flurry Analytics, eMarketer.com

The Flurry graph shows that the U.S mobile application inventory has risen enormously over the last year. In a statement, Flurry said: “With its growth trajectory, it will be able to absorb the entire U.S. online display ad spend by the end of the year.  Another way to look at this is that, in approximately two years, mobile app inventory is growing so aggressively that it could easily meet the demand of a mature, 15-year-old form of online advertising.”

The research firm sees four reasons why the mobile application market is growing so fast:

1.Smartphone Growth

More than a million smartphone devices are being activated every 24 hours.

2.Publisher growth

Apple App Store has more than 400,000 apps; while Android Market has more than 200,000 apps.

3.Session use growth

Smartphone users now spend more time using mobile apps than using the internet.

4. Publisher integration of ads

With a much developed screens, targeted users, and with the ever-growing popularity of mobile apps, more publishers are integrating advertisements into their mobile applications.

About the Author: Burlapp is a technology company that is focused on building mobile applications. If your company plans to integrate mobile technologies into your corporate strategies, contact Burlapp at its new website.