Understanding the mobile app platform

“I’d say it’s critical for businesses to understand that mobile isn’t just a smaller version of the desktop,” Jason Spero, Google’s head of mobile for the Americas, has this to say about the mobile platform in an interview with Inman News.

Mobile, Spero said, is a different and brand-new platform that carries with it numerous potentials, possibilities, including some limitations.

The head of Google mobile for the Americas added, “Businesses need to better understand the unique attributes of mobile and determine their goals for it as well.”

Businesses must understand that mobile consumers are fundamentally different from the non-mobile consumers, Spero said. For instance, he said, mobile consumers are always on the move and always “looking to take action.” 

According New York-based AMI-Partners, 3.5 million U.S. small and medium businesses or SMBs are currently using smartphones and 700,000 are using tablet PCs.

In one year, AMI projected that the number of SMBs owning smartphones will increase by 40%; while tablet PCs will increase by 85%. This data, however, does not include the current generation of workers that never goes out with their mobile devices.

“The success of Apple’s iPhone, iPad and similar Android devices has spurred this charge, and the adoption en masse drives a larger demand for more specialized, business-focused mobile apps,” AMI said in a statement.

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